Privacy Policy

1. Information We Collect

At SafestCarSeat, we are committed to protecting your privacy. We collect information to provide you with the best possible service and to improve our website. This policy complies with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) requirements.

Personal Information

• Name and contact information when you contact us
• Email address if you subscribe to our newsletter
• Information you provide when leaving comments or reviews
• Any information you voluntarily provide through forms or surveys

Automatically Collected Information

• IP address and browser information
• Pages visited and time spent on our site
• Device and operating system information
• Referral sources and search terms
• Cookies and similar tracking technologies (see Section 5 for details)

Third-Party Data

• Analytics data from Google Analytics
• Referrer information when you click affiliate links
• Social media interaction data (if you interact with our social media)

2. How We Use Your Information

We use the information we collect to:

• Provide and improve our car seat safety information
• Respond to your inquiries and provide customer support
• Send you relevant safety tips and product updates (with your consent)
• Analyze website usage to improve user experience
• Ensure website security and prevent fraud

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• When required by law or to protect our rights
• With trusted service providers who assist in website operations (analytics providers, email marketing services, hosting providers)
• In connection with a business transfer or acquisition
• With affiliate partners when you click affiliate links (referrer information may be shared)

Service Providers

We may share data with the following types of service providers:

• Analytics providers (Google Analytics) to understand website usage
• Email marketing services to send newsletters and updates
• Hosting providers to maintain website functionality
• Affiliate networks when you click product links (referrer data only)

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

5. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user preferences. This section explains our cookie practices in detail.

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements

Third-Party Cookies

We may use third-party services that place cookies on your device:

• Google Analytics: Tracks website usage and performance
• Affiliate Networks: Track clicks on product links for commission purposes
• Social Media Platforms: Enable social sharing and interaction

Cookie Control

You can control cookies through:

• Your browser settings (disable all cookies)
• Our cookie consent banner (when implemented)
• Third-party opt-out tools (Google Analytics Opt-out, etc.)

6. Your Rights (GDPR & CCPA)

Under GDPR (EU/UK) and CCPA (California), you have the following rights:

Data Subject Rights (GDPR)

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

California Consumer Rights (CCPA)

• Right to Know: Request information about data collection and sharing
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of the "sale" or "sharing" of personal data
• Right to Non-Discrimination: Exercise rights without discrimination

How to Exercise Your Rights

To exercise any of these rights, contact us at privacy@safestcarseat.com. We will respond within 30 days (GDPR) or 45 days (CCPA).

7. Data Retention Policy

We retain your personal data only as long as necessary to provide our services or comply with legal obligations:

• Contact Information: Retained for 3 years after last contact
• Newsletter Subscriptions: Retained until you unsubscribe
• Website Analytics: Retained for 26 months (Google Analytics default)
• Comments/Reviews: Retained indefinitely unless requested for deletion
• Legal Requirements: Some data may be retained longer to comply with legal obligations

8. Children's Privacy (COPPA)

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. However, we do collect analytics and tracking data from all users, including children, as this is necessary for website functionality.

If we become aware that we have collected personal information from a child under 13, we will take steps to delete the information promptly. Parents or guardians who believe their child has provided personal information should contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also notify you via email or through a prominent notice on our website.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: